MAVERICKS are magnificent creatures! Bold. Spartan. Independent.

They prefer the risks of the open range to the luxuries of corralled pastures and walled barns. Unafraid of earning their right to exist, they refuse the provisions exchanged for reins, saddles, and whips.

RUBICON is not meant for barnyard domestics that sacrifice the liberty of the unknown for the “freedoms” of fenced-in certainties.

RUBICON is a frontier outpost erected on a subtle distinction — bravery versus courage.

Bravery engages the unknown with reckless abandon. Its Machiavellian display of shock-n-awe impresses, true. But many innocent suffer from collateral damage. As a highly decorated MAVERICK, I know this foolishness. Once upon a time, I engaged a seemingly worthy cause against an overwhelming enemy — losing my marriage, my children, my career, and my liberty.

Courage — often mistaken as fearlessness — is “right” action despite fear. “Courage” evolves from poor judgment and agonizing experiences through an ancient process that transforms ego-driven bravado into peerless performance.

Bravery is willing to die for a grand scheme; courage wills to live for a cause that benefits many. The endurance of the former centers around how hard he can hit. The grit of the latter rests quietly upon how hard he can get hit… and keep moving forward.

These nuances are meant to resonate only among potential PATHFINDERS.